Frequently asked questions - FAQ's

What is IYPS - Internet Yellow Page Solutions?
Internet Yellow Page Solution - IYPS - is an Internet Marketing firm specializing in the Local Search market.

Internet Yellow Page Solutions IYPS has been providing internet marketing services to our valued clients since 2001. We have a proven method to help attract businesses using local search, search engine optimization SEO, Internet marketing, linking strategies, and other online tools.

Establishing high rankings on Google, MSN and Yahoo require a coordinated effort including:

  • A well-designed site with Search Engine Optimization (SEO) as a priority
  • Rich content using keyword research
  • Incoming and outgoing linking strategies
  • Local directory updates

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What is Local Search Services?
Local search is updating local search engines, online directories, database providers and Internet yellow pages (IYP's) with information so visitors can find your business location or website when searching with geographical terms. It is also very cost effective and offers a great ROI for your marketing budget.
If you sell "office space" it can get expensive to try to get ranked on the first page of search engines for the term "office space". However, if your selling "office space in Virginia Beach" the task becomes much easier. Try searching that term on Google, MSN and Yahoo. Do you see Office Space & Solutions in the local results or on the first page? This is Local Search Services.
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What is SEO?
SEO stands for Search Engine Optimization. SEO is the process of optimizing a website to increase the traffic the site receives from the different Search Engines.
The goal to Search Engine Optimization is to have your site recognized by Search Engines and display your web site. Appearing at the top of the Search Engines is vital to keep competitive and attract new clients/customers to your web site.
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Why do I need SEO?
Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. Search engines have limits. If you do not tell the search engines what you do, services you provide or products available how would they know? The right SEO techniques can bring in thousands of visitors the wrong moves can bury your site so deep into the search results no one will ever find it. The online environment is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.
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Do I need a Web page?
You are not required to have a web site for local search / Internet Yellow Page directory update and this local service allows your business to have some sort of Internet presence.

However, having a web site allows potential customers to find out more about what you have to offer. This can help save you time normally spent on the telephone, allows customers to buy your products online, keeps you from depending on walk-ins during the slow season, displays the items on your menu (restaurants), displays charter boat schedules (captains) or can even show properties (realtors). Plus, having a nice-looking website will do wonders for first impressions.
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What if I already have a website?
A small percentage of websites are designed with Search Engine Optimization while they are being built. Most SEO is done after the site has been built. A good way to check is by looking at the title of your home page. Does it say "Home" or some other generic text? A much better way is to Contact Us for a free review.
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Do I need to update my site to increase search engine rankings?
Your site should have a regular maintenance schedule. This allows you to remove outdated material, fix broken links or add new content / products / services / locations to your site. By doing this, you are telling the search engines (bots and crawlers) to come back and "crawl" your site. To maintain high standings, you need to tweak your pages for better results. If you neglect your site so will the search engines. Remember your competition is trying to get the highest ranking possible as well.
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What are linking strategies?
Search Engines display search results on their Search Engine results page or SERP. The Search Engines use a number of factors when choosing which site is displayed 1st, 2nd, 3rd .... One of the ways to compete for high SERP rankings is by way of having "qualified" web sites link to your site. This also can and should increase traffic to your site.

It is a misconception that the more links to your site the higher your rankings will be in search engines such as Google. Google uses a complex set of algorithms to show the most relevant results possible. Google not only takes into consideration the actual link but the quality of the website that links to your site. If www.CNN.com links to your site it has much more weight to Google than having your kid's website link to your site.

Trying to add your link to as many sites as possible may not be the best time spent.
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